With A Story I Can Make Your Brain Follow Mine

Here’s a short article I wrote for ChargeCon.com about how listening to a story effects your brain.  It’s an example of how you can execute effective communication, not only with body language and non-verbal communication, but with the story you tell about your idea.


Keys To A Persuasive Presentation Or Investor Pitch

After an entrepreneur I’ve trained pitches to a room packed with several hundred investors, like this year’s Jumpstart Foundry Investor Day Pitches, no less than 10 people always ask me the same question…  “Why do I have the feeling that he/she is into Spirituality or something?”  And I always answer “That’s hilarious.  I have no idea.”


Actually, I do have an idea.  As a matter of fact, I know exactly why they feel that way.  It’s due to a calculated and well timed series of moves and cues that Yogis use during meditation, and “charismatics” from India use when speaking to their followers.  You’ll also see many of the same hand gestures, or “Mudras” as they’re called, used by those practicing Yoga and Transcendental Meditation.

When I’m attempting to secure effective communication between an entrepreneur with a startup idea, to a room full of possible investors, it’s important to equip them with every possible tool I can find or create.  So I do that.

In most cases, Science can’t tell us why these gestures create the feelings they do in humans.  Or why some humans feel compelled to do specific tasks when they are presented with them in a specific fashion.  I’ve found them to be extremely potent when used properly in an interrogation setting, as well as in a presentation or pitch setting.

It’s such a rewarding feeling when you see a pitch containing these gestures and movements executed flawlessly, like the pitch Trevor McCormick, of Spotwise, gave at the Jumpstart Foundry pitches this year.

Watch this video of several sections of that pitch and you’ll see, from a different point of view, the same things the investors saw that made them ask me “Why do I have the feeling he’s into Spirituality or something?”  If you have any questions, or if there’s anything you’d like to learn more about, please email me or ask in the comments.

5 Free Tools That Will Supercharge Your Pitch

Scott Rouse Body Language Expert and Speaker Trainer 3 copy

From Venture Capital and Angel Investing, to raising money from friends and family, investors want you to communicate effectively.  The combination of Body Language and an Investable SlideDeck is the key to a Perfect Presentation and a Perfect Pitch.

Every day I get 3 to 5 emails from startups and entrepreneurs asking “How do I start building a pitch?” I have an almost stock answer I send back:

“Whatever you do, don’t start by opening Keynote or Powerpoint.  Here are some tools that will get you headed down the right path, right now.  Download them, watch the short instruction videos at the bottom of the page I’m going to link you to, and in no time, the entire pitch process will be much less stressful and it will make so much more sense.”

These tools are easy to use, easy to understand, and I use them every day when I’m teaching startups how to create a pitch for just about anything you can imagine.

So go get them, use them, and let me know how your pitch goes.  Email this blog post to someone you think may need or appreciate your help.  If there’s anything else I can do to help you, email me and let me know.

The Secret To Controlling Millions Of People

This is one of those videos you watch and think “Nah… I wouldn’t do that”.  Guess what?  You probably would.  Watch and you’ll see why these people did something they never thought they would do.

Entrepreneurs, Are YOU Making These Body Language Mistakes?

When pitching, or participating in a meeting, there are many non-verbal cues that can click the investor’s “Gut Feeling Controls” to the “Something’s Not Right Here” setting.


And even though the entrepreneur is being honest, his or her facial expressions, subtle body language, and even sentence structure, may inadvertently be saying to the investor’s Limbic Brain “Heads up, this person is up to something… I don’t know what it is, but it feels like something’s just not right here“.

We’re all familiar with that feeling.  And again, it happens because the entrepreneur is stressed and or nervous.  The investor’s Limbic Brain is relaying what it believes to be correct information to the rest of the brain, just like it’s supposed to, and that makes the investor act just as you would expect.

Want to get past that?  Do you want to look and be confident no matter what happens in any meeting?  Then check out my FREE eBook “Your Body Language Frankenstein“.  It covers the same concept as the TEDx Talk I did earlier this year.

Your Little Body Language Helpers

Building a Body Language Frankenstein isn’t something you do all by yourself.  You may start by yourself, and have the best intentions about discovering the intricacies of human behavior.

However, if you’re not aware of the pitfalls, and you begin believing that everything anyone tells you about body language has been researched and is factual… EVEN IF YOU’VE HEARD IT A THOUSAND TIMES BEFORE… You’re gonna run into some real problems in the very near future communication-wise.

So here’s a short, easy to understand, SlideShare presentation that will help you get a handle on who and what to be on the look out for as you educate yourself in non-verbal communication.