In negotiations, interrogations, heated discussions, and business meetings, you see a myriad of emotions expressed. One of the key indicators of an insincere emotion in these situations is the length of time the facial expression of the emotion is displayed. In other words I like to say “Fake won’t stick”.
For example, if you ask a question and the person you’re asking smiles while answering and the smile goes away very quickly, that suggests the person may not be as honest about their feelings toward the answer as they would want you to believe…
Since there is no emotion behind the facial expression, there is nothing to keep it there. So the fake expression doesn’t last long at all. Maybe one or two seconds. The smile or frown may be present, but look closely… You’re not seeing a Duchenne smile, or true contempt, surprise, or anger.
In the video, watch how many times the little girl tries to look mad. She scrunches her face. She executes all the classic facial expressions that are supposed to let you know she’s mad, hurt, or sad. You can see a little smile in there off and on.
She’s not really mad. She’s trying to fake it. But she can’t. Why is that? Because: Fake Won’t Stick.