How To Judge The Jury: Have you ever heard of the “7-38-55 Rule of Communication“? It says “Communication is 7% the words we use, 38% is our tone of voice, and 55% is our body language“. Did you know that is 100% incorrect? Not many people do. Including the “body language experts” and “presentation coaches” that have been teaching and training that “rule” for many years. In this presentation I walk you step by step through the real science and research based body language and nonverbal training that every other lawyer thinks they’re getting, and transform you into the Body Language and Nonverbal decoder you always knew you could be.
Using the research from modern scientific studies and my own experience in using that information in courtrooms and interrogation rooms, I explain how to use specific body language techniques and strategies to give you advantages that no one else in the courtroom will have. The process involves four steps:
The process involves four steps:
1. Observation. When Voir Dire is over, the knowledge of what cues to look for is your most powerful ally. The key isn’t spotting the nonverbal cue. The key is knowing why the juror is showing the cue. This step explains the correct way to observe each juror in context with what’s happening in real time.
2. Decoding. For the modern legal professional, correctly understanding the intricacies of where and how to look at a judge, juror, plaintiff, or defendant, is paramount. In this step I walk you through the 3 Gazes and how and when to use them correctly: The Power Gaze, The Social Gaze, and The Intimate Gaze.
3. Rapid Rapport Building. There is a secret method to getting the jury to accept you even before they’ve met you or seen you in person. Here, I walk you step by step through that simple process with a focus on connecting and building rapport with everyone in the courtroom early on. This is the key you will use every day in every meeting, negotiation, and social gathering, from now on.
4. Using The New Tools In Your Body Language Toolkit. In this step I use 5 volunteers to show the audience exactly what deception looks like when it’s happening right in front of them. I do this by letting the audience use the skills they’ve just learned to help me separate the volunteers who are actually lying from the volunteers who are being honest. If one of the volunteers lies well enough to fool me they go home with a new, crisp and clean $100 bill. This brings the audience a fun and entertaining hands-on experience using everything they’ve just learned. This crescendo of “Truth vs Deception” has proven time and time again to be a powerful closer insuring the attendees talk about this experience and what they’ve learned for weeks to come.
Any Attorney that wants a true understanding of what body language cues to watch for during the entire courtroom process.
I train professionals to observe correctly and make decisions about the body language cues they see time and time again, in court, in meetings, and in business interactions. I equip them with tools, that if used properly, will:
1- help them spot the specific facial cues that tell them the other side of the table is in disagreement before they say a word.
2- help them understand how to observe sudden changes in behavior and what those changes tell them.
3- help create, build, and reinforce rapport.
4- help them decide whether or not they are wasting their time with a juror, prospective juror, or possible new client.
I have spoken on this topic to a wide array of law firms, bar associations, colleges and universities, and conventions, as well as meetings and training.
This presentation can be delivered as a Talk, Workshop, Half Day Seminar, or Whole Day Seminar. The presentation can range from 60–120 minutes, depending on your needs. The ideal presentation length is one hour. The ideal workshop length is 3 hours.
Audience members will learn the 4 steps that are key to understanding any juror’s Body Language.
Audience members will learn to spot the subtleties of hidden communications between team members of the opposing council.
Audience members will learn to spot the subtleties of dissension and mistrust among jurors as well as opposing council.
Audience members will be equipped with an array of body language tools they can use immediately.
Audience members will be given an eBook/PDF of this talk that they can use as a “Body Language Toolkit” that can be easily referred to at any time. They will also have the ability to contact Scott with any questions that they may not have been able to ask during or after the talk.
I am a behavior analyst and body language expert, and hold multiple certificates in advanced interrogation training and have been trained alongside the FBI, Secret Service, U.S. Military Intelligence, and the Department of Defense.
My extensive training, education, and practice of nonverbal communication has made me an expert and consultant to law enforcement as well as successful CEO’s, attorneys, executives, financial advisors, and entertainers.
I teach Continuing Legal Education courses on Body Language for the Tennessee Bar Association.
I speak, teach, and lecture on Body Language at Vanderbilt University, Owen Graduate School of Business Management, Belmont University, Lipscomb University, The University of Tennessee.
I am the lead Body Language and Interrogation trainer at iCenter, where I train Law Enforcement, Military, Private Investigators, Lawyers, and Mediators.
In the last 5 years I have spoken to and trained Fortune 100 Companies from Microsoft and Coca-Cola to McDonald’s.
I have appeared on ABC and FOX. As well, I have also been on numerous syndicated and local radio shows, as well as major rated podcasts.
At the Nashville Entrepreneur Center I was Entrepreneur In Residence and Mentor from 2011-2017. I taught Body Language and Investor Pitching to Entrepreneurs and Startups, as well as up and coming CEO’s. My training method “How To Create An Investable Pitch” combined with Body Language, Nonverbal Communication, and Persuasion techniques has helped Entrepreneurs all over the world raise over $120M.
Thank you again for considering me as a speaker.